How WeActually Operate.

The Free Preview

Before any engagement, we may design a preview of a new homepage for your practice using information that is already public: your current website, your listed services, your public reviews and your existing branding. It is provided without charge and without obligation, and it does not create an agreement of any kind.

The preview is shown to you for evaluation. It remains our work until an engagement is agreed, and it may not be published, built on or handed to another provider without one. If you do not go ahead, we delete it on request.

Domains, Hosting And Accounts

Your domain and hosting sit in accounts in your name, on your payment method, from the start. We are given access to build and maintain the site; we never own the domain and never hold your card.

Where an engagement includes paid advertising (Growth Partner), ad spend is separate from our fee and is paid by you directly to the platform, from an ad account you own.

Patient Imagery And Consent

Before-and-after photographs, treatment images, patient names, testimonials and reviews are supplied by you, not sourced by us. By supplying them you confirm that you hold a signed release from each identifiable patient permitting use of that material in paid advertising and on a public website, and that the material has not been altered in a way that misrepresents the treatment or its outcome.

We will not publish patient imagery without that confirmation, and we will remove any image on request without argument or delay. If a patient withdraws consent, tell us and we will pull the asset from every placement it appears in.

We are not a covered entity and this site does not collect protected health information. Any patient material you share with us is handled as confidential and is used only for the work you have commissioned.

Advertising Claims And Compliance

We do not write claims about clinical outcomes, guarantee treatment results, or describe a practitioner as the best or only option in a market. Advertising in this category is regulated, platform policies on health and medical content change frequently, and copy that overreaches gets accounts restricted rather than gets patients.

You remain responsible for the accuracy of any clinical, credential or pricing information you give us, and for compliance with the rules of your state dental board and any other body you answer to. Where a claim we have been asked to run looks likely to breach a platform policy or a professional standard, we will say so and propose an alternative rather than run it.

What We Need From You

A launch depends on a small number of things arriving on time. If they do not, the 7 days extend by the delay.

Specifically

• Attendance at the 45-minute kickoff call
• Logo files, photography and patient consent releases within two business days of that call
• Access to your domain, or a domain registered in your name at kickoff
• Consolidated feedback on the site and brand sheet within two business days of delivery

Revisions And Approvals

One consolidated round of revisions on the website and one on the brand sheet are included, requested as a single set of notes rather than in sequence. Further rounds, or changes that alter the agreed scope, are quoted before any work begins. Nothing goes live without your written approval.

Scheduling And Slots

We run a limited number of launches at once, because each one has named attention on it rather than being queued behind an account manager. A slot is reserved when the first payment clears. If a start date needs moving, tell us as early as you can and we will rebook to the next available slot at no charge.

Fees, Cancellation And Refunds

Brand Design Launch fees are 50% to begin and 50% before the site goes live. Growth Partner is billed monthly in advance with a three-month minimum term, after which either side may end the arrangement with 30 days' written notice.

Because a launch is bespoke production work, the initial 50% covers work already scheduled and begun and is not refundable once the kickoff call has taken place. If you cancel before that call, it is refunded in full. If we fail to deliver the agreed scope, you do not pay the balance and we will discuss what is fair on what has already been paid.

Ownership

On final payment you own the website, its code, the brand files and the content playbook, and the domain and hosting are yours throughout. If you stop working with us you take all of it. We ask only for permission to reference the work, and we do not reference any practice that has not given it.

Communication

Email during business hours, with a named contact rather than a shared inbox. Growth Partner clients also have a direct messaging line. We aim to respond within one business day, and will tell you when something will take longer rather than leaving it quiet.